Fear of Facebook
Engaging on Social Media platform (like Facebook, Twitter or LinkedIn) is still a pretty daunting concept for South African SME’s if our day-to-day clients are anything to go by. The typical issues they grapple with are:
- Should I bother? (I believe we have conclusively answered this question.)
- If I do bother, what should I write about? (Again, we have posted on this previously.)
- Does it matter? Ahhh, now we we get to the fun stuff. Do we know that what you are doing is making a difference? Firstly, your Facebook page insights will be crucial in understanding the efficacy of your posting methodology. Secondly, your page interactions will also provide you with real-time feedback. I have said it before and I will say it again – every strategy MUST be different. This means that you can model your strategy on what others have successfully implemented but you must try your own hand at it.
- Who am I writing for? Putting a face to this concept has proven to help our clients significantly when it comes to maintaining an active social media strategy. And that is what I want to do today – share some insights about Facebook users with you.
Social Media Statistics & Facts
(Circulated from Social Media Examiner) Please note that this data focuses on the American Online community. takeaway’s are extrapolated from there.
What was found in this recent study on the habits of Social Media users, included some of the following interesting facts and take-aways:
- Online users still prefer to use Facebook over other networks like Blogger, Tumblr, Twitter and LinkedIn (listed in order of usage preference). Online users spent a total of 53, 457, 258 000 min’s on Facebook during the month of May 2011. Closest competitor was Blogger where users spent a total 723, 793 000 min’s online during the month. Take away – It IS worth the effort and time.
- More than half of Facebook users log in every day – that’s more than 400 million people.
- The average user has 130 friends and is connected to 80 pages, events and groups.
- There are 900 million objects that people interact with (pages, groups, etc…).
- Facebook hosts over 7 million apps, and over 20 million apps are downloaded each day.
- Around 75% of Facebook users are outside of North America with accounts available in 70 languages.
- The average user spends about 20min logged into his / her account
And here’s a humdinger:
- 51% Facebook fans are more likely to purchase the brands they follow!
- Be sure to integrate your social media efforts with your website and mail efforts (online and offline).
- Because many customers show a tendency to stay on social media sites, find ways to keep them engaged.
- The previous five statistics show the strong competition for eyeballs. A critical success factor for getting seen is consistency. There is a cumulative effect to your social efforts. The next stat highlights this.
- Don’t use the excuses of having a limited budget or a small fan base to prevent you from broadening and deepening your social efforts.
Stop the fear. Dip your toe into the social media pool – you are bound to find that your consumer engagements deepen, intensify and become more rewarding. If you are swimming in the online pool already, work towards maintaining consistency and visibility.
If you need help with your Social Media (Facebook) strategy – book your seat at our Facebook for 2012 (Straterific Workshop) on Friday 25 November 2011. For more information or to book e-mail firstname.lastname@example.org