Monthly Archives: February 2012

Facebook Timeline for Brands Coming Later This Month [REPORT].

Facebook Timeline for Brands

Facebook Timeline for Brands Coming Later This Month [REPORT].

This article by Mashable tells how Facebook will “its Feb. 29 conference for marketers in New York to announce the initiative to deploy Timeline for Business Pages to a handful of pages. I have been waiting for this!

What to expect from Facebook Timeline?

What an exciting development in the Social Media world:

  • Large visuals
  • A way for companies to retell their corporate tale
  • Highlights and achievements
  • More fun, more visual, more dynamic – more amazing!

What I am not sure of is:

  • What will happen to the Tabs currently in corporated in so many pages?
  • The expected timeline (excuse the pun :D) for this launch to reach all business pages?

But, I STILL LOVE it! The Mashable article includes some examples of what other designers have thought brand pages might look like. Here’s what I think ours could look like…

Adrinalin Concept - A Timeline Concept

Today, this Diva is smiling from ear to ear :D !

 

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Website: Homepage / Landing page (How To)

Your landing page

If you own / manage a company website it would be a good idea to make sure that your landing page / home page has the necessary information on. A landing page / home page is typically that page which users first encounter when they visit your website.

Top mistakes

The top mistakes I often see:

  1. Irrelevant information or content. Of course you can write about the history, the how’s and why’s and the when’s. You can share all your old pictures and your personal anecdotes.
  2. Too much scroll activity. We talk about the “fold”. Your most essential information needs to be visible on screen BEFORE your visitor has to scroll down to go look for it.
  3. Too much. This could be too many pictures, too many words, too many distracting elements, too many options, too many products. Too much happening on your website leaves your cyber-visitors shaken and confused AND THAT is the exact opposite of what we want to achieve.

Best advice / How to make it better

  1. If you are serious about converting web-visitors into web-customers, you need to move this content to a secondary page. Use your homepage for the one thing, the one absolute call-to-action that instantly convinces your visitor to engage with your site.Call-to-action activities could include: Sign-up for our newsletter, download a white paper or article, watch an online demo or start a free trail. You can decide which makes more sense for your product offering.
  2. Place your call-to-action button above the fold. Pitch your central idea and convert your visitors instantly. You can include information below the fold, but ideally not information that is crucial to your conversion process.
  3. Write, re-write and ask for advice and guidance from a copy writer that specialises in online content writing. Plain, simple and to the point is ideal. And of course then key-words come in to play again and everything becomes confusing again…

Great landing pages

All have one thing in common. They know what they want to do and they do it.

It really is time to realise that websites aren’t supposed to be pretty, you don’t really have to draw your own pictures or write every word yourself. The plain truth is that your website should be converting visitors into leads into customers and if yours isn’t, you should call for help.

Short, sweet, serious.

Diva, signing out.

If you want to know more about how to get your website or online marketing initiatives setup correctly, speak to one of the Adrinalin Junkies (junkies@adrinalinconcept.co.za) today.
www.adrinalinconcept.co.za

What is Internet Marketing?

Internet Marketing

Internet Marketing is generally assumed (by you, me and the watchful advertising industry at large) to refer to the process of marketing your goods / services via the Internet. This could include:

  • SEO (Search Engine Optimisation) for your website. Using SEO correctly allows search engines to easily find, index and refer traffic to your site.
  • Pay-per-Click advertising. Based on the budget you have at your disposal you acquire advertising space on the web. (Think of Sponsored Links in a Search Engine window)
Pay-Per-Click Advertising Results

Pay-Per-Click Advertising Results

  • Social Media. Now this becomes more interesting because you can
  1. Use your Social Media strategy (in essence your posts) to create a following and drive traffic to your website. Hubspot indicated to us last year that a Facebook FAN is more likely to do business with a brand that they follow on Social Media than internet users who don’t engage with your brand socially.
  2. Use Pay-per-Click advertising on Social Media sites. Same principle as explained above.
  • Business directory listings. Despite having a website for you business, you can list your business on other business directory sites. One of my favorites is www.jozikids.co.za – an excellent example of what directory listings should look like. Directory listings offer an introduction to your product / service; pictures if relevant and of course contact details. Despite added brand exposure, this is a vital part of your link-building strategy (or should be at least!). For more on link-building, read this post.
  • e-Mail marketing. I always include this in my online marketing toolbox. Use e-mailers / newsletters to engage with your customers. Remember that you can drive traffic directly to your site via cleverly placed links.
  • Content Marketing:(think blogging /  video blogging / webinars) involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.
  • Affiliate Marketing: a product / service of one entity is sold via multiple representatives (affiliates) for a share of the profits.

What type of Internet Marketing should you use?

My top three include

  1. Social Media – more specifically, using content to create rich user experiences that build brand confidence.
  2. SEO – as explained above. This normally leads to Pay-per-Click advertising to boost ROI.
  3. Content Marketing  – I am assuming that this blog, gave that away :)

These might seem like “fluffy” marketing, but the crux of the matter remains – drive traffic to your site, make sure your content speaks to your visitors and focus on converting your new leads to sales.

Analytics / Tracking

Remember to add tracking to your web-activity wherever possible. The ability to track most user interactions on the web outclasses all other marketing activities. Knowing exactly how visitors / readers / users interact with your brand is invaluable IP – USE IT.

Done and dusted.

The Diva :)

If you want to know more about how to get your website or online marketing initiatives setup correctly, speak to one of the Adrinalin Junkies (junkies@adrinalinconcept.co.za) today.
www.adrinalinconcept.co.za

Sitemaps

What are Sitemaps?

GPS for Google :)

Sitemaps are files added to / linked to / attached to your website that tells Google all it needs to know about the website. More specifically it lists all the pages that form part of the site. Why would / should one waste time and effort on this? A Sitemap can “explain” your site to Google (and other Search Engines) when the ‘crawlers’ won’t necessarily find all the information for themselves. This can easily be the case when you use dynamic content, AJAX files, pages that are not clearly linked to each other, complex page hierarchy and back-link system.

Sitemaps can also be used to share metadata about specific types of files. “For example, a video Sitemap entry can specify the running time, category, and family-friendly status of a video; an image Sitemap entry can provide information about an image’s subject matter, type, and license.” (About Sitemaps – Google Webmaster Tools)

How do I create my Sitemap?

Google uses the Sitemap 0.9 protocol and the same file can easily be submitted to Bing and Yahoo. When you create your Sitemap:

  1. Make sure your website has an active, updated Sitemap that lists all the pages on your website.
  2. Don’t list more than 50 000 URL’s (seriously) in one document. If your site has more links / pages to list, you will have to consider submitting multiple Sitemaps.
  3. Check how to specify your URL’s and use the same (approved / prefered) format consistently through-out the site.
  4. Specify how often your page is likely to be updated as well as when it was last updated.

So what should you do now?

When your Sitemap is ready and up-to-date, you can submit to Google, Yahoo, Bing etc etc. None of the Search Engines guarantee placement based on the fact that your site has a Sitemap but it definitely helps their crawlers to wrap themselves around your website and get to grips with the full extent of it.

The way I see it, the more the Search Engine can find about you, the better for your overall Search Engine results.

If all of this still appears to be an alien dialect to you and you desperately want to wrap your head around SEO, Online Marketing, Search Engines and Sitemaps, feel free to speak to me (junkies@adrinalinconcept.co.za) today!

Ciao for now.

Diva, out.