Essentials for online writing (The must know list):
If you are serious about taking your brand online this year, you better make sure that you know what you and others are talking about.
Web is developing at a “faster than light” pace and new words / phrases are coined equally quickly. It’s important to get a sense of the general terms so that you don’t become overwhelmed by semantics and terminology. Some basic but essentials to know:
A blog (originally called weblog / web-log) is an online collection of articles (posts) targeted at a specific audience profile. For instance a travel blog will concern itself with posts and updates related to the realm of traveling, holiday spots etc. It is important to note that every blog reflects the personality of its host / author (also called a blogger). Readers respond to both the content of the blog (what is being said) and the personality of the blog (how it is presented to the reader – humourous, serious, visually etc).
Tip: If you are considering a blog, decide what type of personality you will be reflecting before hand. Be consistent and make sure that your blog promotes your business with integrity and honour.
In an online world this means that more than one person is contributing to a post or topic. This is a great idea as it allows subject-matter-experts in your community to weigh-in on important issues. This should increase your blog visits.
Content Management System (CMS)
A computer program that allows you to create, publish and edit content. Once your content is created, the CMS then presents it to the web where others can view and comment on. Most CMS’s provide an interface that is user-friendly and easy to operate – even for persons with hardly any web background.
The social bookmarking site where users can collectively tag favorite links. As you browse the web and come across content that you find valuable / meaningful, DELICIOUS is the site that allows you to store, share and continue discovering more.
Using hypertext, a link is connection between one picture, word or post to another. Perhaps it will help you to think of this as strings running between concepts that allow to jump from one to the other.
Tip: Bloggers use links to create multiple entry points to their blogs and posts. This is done by creating links to your blog in as many places as possible – i.e. placing a link to your blog on your website is a good starting point. You can build your link strategy by adding links to your blog to other partner sites (remember to request permission first!).
Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks. (http://en.wikipedia.org/wiki/Social_media). Some of the most popular social media sites include Facebook, Pinterest, Twitter, LinkedIn, YouTube – in no order of preference.
Using blogging software to write posts and schedule them for publishing in the future. A blog engine like this one (WordPress) allows you to plan and schedule your posts like you would schedule an appointment in your diary.
Tags are terms / phrases or specific words that describe the nature / content of a post.
Visual representations of tags or keywords used in a blog. In other words a group of the most popular tags (words / phrases / terms) the blogger uses to categorize his / her posts.
A collections or series of posts pertaining to a particular topic.
WordPress is a Content Management System (CMS) that allows users (like you and me) to sign up for an account, to customise what our blog will look like and to publish our thoughts and comments via this “program” (I use this term very loosely) or platform. The beauty of this CMS is that you don’t need any web development knowledge to get going, it is almost as simple as typing an article in Microsoft Word.
Over to you
Are there specific words / phrases that has you bamboozled? Feel free to leave a comment and let’s see if I can help you clarify them.
Adrinalin DIVA, done-and-dusted.