Category Archives: Blogging

Essential Words & Terminology for 2013

Essentials for online writing (The must know list):

If you are serious about taking your brand online this year, you better make sure that you know what you and others are talking about.

Web is developing at a “faster than light” pace and new words / phrases are coined equally quickly. It’s important to get a sense of the general terms so that you don’t become overwhelmed by semantics and terminology. Some basic but essentials to know:

Blog

A blog (originally called weblog / web-log) is an online collection of articles (posts) targeted at a specific audience profile. For instance a travel blog will concern itself with posts and updates related to the realm of traveling, holiday spots etc. It is important to note that every blog reflects the personality of its host / author (also called a blogger). Readers respond to both the content of the blog (what is being said) and the personality of the blog (how it is presented to the reader – humourous, serious, visually etc).

Tip: If you are considering a blog, decide what type of personality you will be reflecting before hand. Be consistent and make sure that your blog promotes your business with integrity and honour.

Collaboration

In an online world this means that more than one person is contributing to a post or topic. This is a great idea as it allows subject-matter-experts in your community to weigh-in on important issues. This should increase your blog visits.

Content Management System (CMS)

A computer program that allows you to create, publish and edit content. Once your content is created, the CMS then presents it to the web where others can view and comment on. Most CMS’s provide an interface that is user-friendly and easy to operate – even for persons with hardly any web background.

Del.icio.us

The social bookmarking site where users can collectively tag favorite links. As you browse the web and come across content that you find valuable / meaningful, DELICIOUS is the site that allows you to store, share and continue discovering more.

Links

Using hypertext, a link is connection between one picture, word or post to another. Perhaps it will help you to think of this as strings running between concepts that allow to jump from one to the other.

Tip: Bloggers use links to create multiple entry points to their blogs and posts. This is done by creating links to your blog in as many places as possible – i.e. placing a link to your blog on your website is a good starting point. You can build your link strategy by adding links to your blog to other partner sites (remember to request permission first!).

Social Media

Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks. (http://en.wikipedia.org/wiki/Social_media).  Some of the most popular social media sites include Facebook, Pinterest, Twitter, LinkedIn, YouTube – in no order of preference.

Scheduling

Using blogging software to write posts and schedule them for publishing in the future. A blog engine like this one (WordPress) allows you to plan and schedule your posts like you would schedule an appointment in your diary.

Tag

Tags are terms / phrases or specific words that describe the nature / content of a post.

Tag cloud

Visual representations of tags or keywords used in a blog. In other words a group of the most popular tags (words / phrases / terms) the blogger uses to categorize his / her posts.

Thread

A collections or series of posts pertaining to a particular topic.

WordPress

WordPress is a Content Management System (CMS) that allows users (like you and me) to sign up for an account, to customise what our blog will look like and to publish our thoughts and comments via this “program” (I use this term very loosely) or platform. The beauty of this CMS is that you don’t need any web development knowledge to get going, it is almost as simple as typing an article in Microsoft Word.

Over to you

Are there specific words / phrases that has you bamboozled? Feel free to leave a comment and let’s see if I can help you clarify them.

Adrinalin DIVA, done-and-dusted.

 

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Blogging Success

Blogging

The art of blogging – i.e. the ability to engage with your (often diverse) readers in such a way that you continue to add value to their business / personal growth / travel plans / upcoming marriage turmoil etc etc etc. **Please substitute to include your area of blogging-preference.

This task s quite arduous, especially if you consider that most bloggers qualify to this status / title by virtue of ‘simply diving in’.

Making your blog great

  1. Blog regularly. You wanted the attention, no knuckle down and type my friend. Daily if possible – remember we are dealing with the cyber-consumer who demands instant-gratification.
  2. Type and read. Type and read. You remember ‘wax on, wax off’? Same story. Write, read, edit. As cathartic as blogging is, make sure that you are ready to send your thoughts in to cyber space when you hit “publish.”
  3. Keep up to date with relevant news in your industry or interest area. Keep it new, fresh and exciting but don’t just share and reblog what others write. Make it your own. Add an opinion or ask a question.
  4. Answer comments and questions quickly. Be polite, I guess.
  5. Add pictures. Remember that pictures speak as well. Use them to visually enhance and emphasise what you are saying. Get creative. Have some fun if you dare.
  6. Links! Link to other relevant commentaries and blogs. Comment and leave your own blog address. As much as I love Dolly, this is not about being an ‘Island in the Stream’. Forget isolation, think of being ‘The cosmopolitan underground-and-inter-connected railway”.
  7. Guest bloggers. Colleagues and experts who can engage with your readers. Even in the narcissistic world of blogging, consider that YOURS is not the only voice that deserves to be heard.
  8. Categories. Figure out what you want to write about, categorise your blog and make sure your posts add value to those topical areas.

Even more tips

Get your blog out there.

  1. Share your blog via your website.
  2. Add your blog URL to your email signature
  3. Share your posts on your social media platforms.

And finally,

Write about things that matter to you. Something you can sink your newly manicured nails into. Give it some meat and seasoning and watch-out for the return!

Diva, over-and-out :)


Content

Question:

“What should I write about on my website?”

“How do I know whether I am covering the right topics on my site / Facebook page etc?”

Same questions over and over again – so let’s make your life just a little easier.

Keywords:

Deciding on what to write about becomes super easy once you have pegged down the top keywords for your industry / business. If you know what people are searching for on the internet, you can respond appropriately.

So how do you decide on the relevant keywords? A good place to start is the Google Keyword Tool. Type in the search terms / words and phrases you think people use when looking for your product or service. Make sure you set the location correctly. Now you can compare the number of local searches (per month) per word, phrase or search term you specified. Are the searches significant enough for you to take note of? Obviously thousands of searches per month is much better than single digit ones.

Writing website content:

Once you have your list of keywords, narrow down to the top ten (maximum twelve!) and use these keywords to structure your site content.

Some basic tips:

  1. Use the keywords to map your navigation
  2. Use the keywords as often as possible in headings (H1 Tags) in your site. Your webmaster can help you with this if you are unsure.
  3. Use the keywords (sensibly) but often through out the site. Let’s look at an example. Our keywords: business plan, business plans, sample business plans or business plan templates. (Obviously this is just an extract but you get the idea).

” Whether you are new to the business of business or have been running your own business for years – business plans are essential documents for any entrepreneur or business owner. But what is a business plan and why is  it so important? If you have ever looked at a sample business plan or a business plan template – you will know that a business plan is designed to collate all the essential business information (current facts, business climate, projected growth and business vision) into one sensible document that clearly, simply and effectively communicates the who, what, where and why of your business. “

Writing is easy – just work with a plan.

If you want / need help with your content – call one of the Adrinalin Junkies today!

Diva over and out :P

 


What to write on the www

So, the topic has been talked, written, discussed, blogged and case-studied to death but I still want to put some thoughts down on paper (well in pixels if you want to nit-pick).

Writing for the web is a broad concept these days. We no longer think only of our business websites when we talk about the www – we have to consider social media platforms, blogs, the websites, video sites and news sites. We have to write well and make relevant contributions whether we have 140 characters on Twitter or unlimited paragraphs on WordPress. Writing for the world-wide-web has become an increasingly difficult task but there is hope.

Let’s put some sound building blocks in place and then see if we can build a strategy from there.

1. Tell people the why, what, how, when and where of your company BUT don’t overburden your website or Facebook page with flowery language, endless bits of history, or your personal pedigree. If WHAT you offer is extraordinary and worthwhile, it doesn’t really matter whether you started your company in your garage 6 years ago or with only 1 client…. I have to categorically state that I love reading about the history of companies on their site. I adore clever copy and I relish creative communication strategies that poke their tongue at you. BUT, let’s be sensible, your website / blog / micro-blog / social media platform has a point to make, BEST you make it.

2. Decide what your point is. Do you want to make a creative statement, add visual appeal, stand apart from the crowd, grow your bottom-line etc. When I consult, the answer to these questions determine what type of strategy we create for our clients. Every strategy will be unique, simply because every client’s focus is different.

3. Have you done your research? More specifically – have you bothered with KEYWORD research?? Many of our clients come to us with online content that never introduces any of the keywords that will attract more virtual feet. Using the right keywords, sensibly (please)  will make it much easier for your content to create an interest.

4. Take your platform into consideration. Blogs are different from Social Media / Networking sites etc etc etc. I always recommend that you use one or two platforms well rather than trying to use all of them in the same way.

Let’s sum it up this way. Write politely but make your point. Don’t underestimate the value of keywords. Make sure you decide what exactly the underlying tone and message of your content will be and then get on to the big w and write. What’s the worst that could happen? Someone might actually read what you have to say ;)

Diva, over and out.