Category Archives: Internet Marketing

What is Internet Marketing?

Internet Marketing

Internet Marketing is generally assumed (by you, me and the watchful advertising industry at large) to refer to the process of marketing your goods / services via the Internet. This could include:

  • SEO (Search Engine Optimisation) for your website. Using SEO correctly allows search engines to easily find, index and refer traffic to your site.
  • Pay-per-Click advertising. Based on the budget you have at your disposal you acquire advertising space on the web. (Think of Sponsored Links in a Search Engine window)
Pay-Per-Click Advertising Results

Pay-Per-Click Advertising Results

  • Social Media. Now this becomes more interesting because you can
  1. Use your Social Media strategy (in essence your posts) to create a following and drive traffic to your website. Hubspot indicated to us last year that a Facebook FAN is more likely to do business with a brand that they follow on Social Media than internet users who don’t engage with your brand socially.
  2. Use Pay-per-Click advertising on Social Media sites. Same principle as explained above.
  • Business directory listings. Despite having a website for you business, you can list your business on other business directory sites. One of my favorites is www.jozikids.co.za – an excellent example of what directory listings should look like. Directory listings offer an introduction to your product / service; pictures if relevant and of course contact details. Despite added brand exposure, this is a vital part of your link-building strategy (or should be at least!). For more on link-building, read this post.
  • e-Mail marketing. I always include this in my online marketing toolbox. Use e-mailers / newsletters to engage with your customers. Remember that you can drive traffic directly to your site via cleverly placed links.
  • Content Marketing:(think blogging /  video blogging / webinars) involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.
  • Affiliate Marketing: a product / service of one entity is sold via multiple representatives (affiliates) for a share of the profits.

What type of Internet Marketing should you use?

My top three include

  1. Social Media – more specifically, using content to create rich user experiences that build brand confidence.
  2. SEO – as explained above. This normally leads to Pay-per-Click advertising to boost ROI.
  3. Content Marketing  – I am assuming that this blog, gave that away :)

These might seem like “fluffy” marketing, but the crux of the matter remains – drive traffic to your site, make sure your content speaks to your visitors and focus on converting your new leads to sales.

Analytics / Tracking

Remember to add tracking to your web-activity wherever possible. The ability to track most user interactions on the web outclasses all other marketing activities. Knowing exactly how visitors / readers / users interact with your brand is invaluable IP – USE IT.

Done and dusted.

The Diva :)

If you want to know more about how to get your website or online marketing initiatives setup correctly, speak to one of the Adrinalin Junkies (junkies@adrinalinconcept.co.za) today.
www.adrinalinconcept.co.za
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