Facebook Timeline for Brands Coming Later This Month [REPORT].

Facebook Timeline for Brands

Facebook Timeline for Brands Coming Later This Month [REPORT].

This article by Mashable tells how Facebook will “its Feb. 29 conference for marketers in New York to announce the initiative to deploy Timeline for Business Pages to a handful of pages. I have been waiting for this!

What to expect from Facebook Timeline?

What an exciting development in the Social Media world:

  • Large visuals
  • A way for companies to retell their corporate tale
  • Highlights and achievements
  • More fun, more visual, more dynamic – more amazing!

What I am not sure of is:

  • What will happen to the Tabs currently in corporated in so many pages?
  • The expected timeline (excuse the pun :D) for this launch to reach all business pages?

But, I STILL LOVE it! The Mashable article includes some examples of what other designers have thought brand pages might look like. Here’s what I think ours could look like…

Adrinalin Concept - A Timeline Concept

Today, this Diva is smiling from ear to ear :D !

 


Website: Homepage / Landing page (How To)

Your landing page

If you own / manage a company website it would be a good idea to make sure that your landing page / home page has the necessary information on. A landing page / home page is typically that page which users first encounter when they visit your website.

Top mistakes

The top mistakes I often see:

  1. Irrelevant information or content. Of course you can write about the history, the how’s and why’s and the when’s. You can share all your old pictures and your personal anecdotes.
  2. Too much scroll activity. We talk about the “fold”. Your most essential information needs to be visible on screen BEFORE your visitor has to scroll down to go look for it.
  3. Too much. This could be too many pictures, too many words, too many distracting elements, too many options, too many products. Too much happening on your website leaves your cyber-visitors shaken and confused AND THAT is the exact opposite of what we want to achieve.

Best advice / How to make it better

  1. If you are serious about converting web-visitors into web-customers, you need to move this content to a secondary page. Use your homepage for the one thing, the one absolute call-to-action that instantly convinces your visitor to engage with your site.Call-to-action activities could include: Sign-up for our newsletter, download a white paper or article, watch an online demo or start a free trail. You can decide which makes more sense for your product offering.
  2. Place your call-to-action button above the fold. Pitch your central idea and convert your visitors instantly. You can include information below the fold, but ideally not information that is crucial to your conversion process.
  3. Write, re-write and ask for advice and guidance from a copy writer that specialises in online content writing. Plain, simple and to the point is ideal. And of course then key-words come in to play again and everything becomes confusing again…

Great landing pages

All have one thing in common. They know what they want to do and they do it.

It really is time to realise that websites aren’t supposed to be pretty, you don’t really have to draw your own pictures or write every word yourself. The plain truth is that your website should be converting visitors into leads into customers and if yours isn’t, you should call for help.

Short, sweet, serious.

Diva, signing out.

If you want to know more about how to get your website or online marketing initiatives setup correctly, speak to one of the Adrinalin Junkies (junkies@adrinalinconcept.co.za) today.
www.adrinalinconcept.co.za

What is Internet Marketing?

Internet Marketing

Internet Marketing is generally assumed (by you, me and the watchful advertising industry at large) to refer to the process of marketing your goods / services via the Internet. This could include:

  • SEO (Search Engine Optimisation) for your website. Using SEO correctly allows search engines to easily find, index and refer traffic to your site.
  • Pay-per-Click advertising. Based on the budget you have at your disposal you acquire advertising space on the web. (Think of Sponsored Links in a Search Engine window)
Pay-Per-Click Advertising Results

Pay-Per-Click Advertising Results

  • Social Media. Now this becomes more interesting because you can
  1. Use your Social Media strategy (in essence your posts) to create a following and drive traffic to your website. Hubspot indicated to us last year that a Facebook FAN is more likely to do business with a brand that they follow on Social Media than internet users who don’t engage with your brand socially.
  2. Use Pay-per-Click advertising on Social Media sites. Same principle as explained above.
  • Business directory listings. Despite having a website for you business, you can list your business on other business directory sites. One of my favorites is www.jozikids.co.za – an excellent example of what directory listings should look like. Directory listings offer an introduction to your product / service; pictures if relevant and of course contact details. Despite added brand exposure, this is a vital part of your link-building strategy (or should be at least!). For more on link-building, read this post.
  • e-Mail marketing. I always include this in my online marketing toolbox. Use e-mailers / newsletters to engage with your customers. Remember that you can drive traffic directly to your site via cleverly placed links.
  • Content Marketing:(think blogging /  video blogging / webinars) involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.
  • Affiliate Marketing: a product / service of one entity is sold via multiple representatives (affiliates) for a share of the profits.

What type of Internet Marketing should you use?

My top three include

  1. Social Media – more specifically, using content to create rich user experiences that build brand confidence.
  2. SEO – as explained above. This normally leads to Pay-per-Click advertising to boost ROI.
  3. Content Marketing  – I am assuming that this blog, gave that away :)

These might seem like “fluffy” marketing, but the crux of the matter remains – drive traffic to your site, make sure your content speaks to your visitors and focus on converting your new leads to sales.

Analytics / Tracking

Remember to add tracking to your web-activity wherever possible. The ability to track most user interactions on the web outclasses all other marketing activities. Knowing exactly how visitors / readers / users interact with your brand is invaluable IP – USE IT.

Done and dusted.

The Diva :)

If you want to know more about how to get your website or online marketing initiatives setup correctly, speak to one of the Adrinalin Junkies (junkies@adrinalinconcept.co.za) today.
www.adrinalinconcept.co.za

Sitemaps

What are Sitemaps?

GPS for Google :)

Sitemaps are files added to / linked to / attached to your website that tells Google all it needs to know about the website. More specifically it lists all the pages that form part of the site. Why would / should one waste time and effort on this? A Sitemap can “explain” your site to Google (and other Search Engines) when the ‘crawlers’ won’t necessarily find all the information for themselves. This can easily be the case when you use dynamic content, AJAX files, pages that are not clearly linked to each other, complex page hierarchy and back-link system.

Sitemaps can also be used to share metadata about specific types of files. “For example, a video Sitemap entry can specify the running time, category, and family-friendly status of a video; an image Sitemap entry can provide information about an image’s subject matter, type, and license.” (About Sitemaps – Google Webmaster Tools)

How do I create my Sitemap?

Google uses the Sitemap 0.9 protocol and the same file can easily be submitted to Bing and Yahoo. When you create your Sitemap:

  1. Make sure your website has an active, updated Sitemap that lists all the pages on your website.
  2. Don’t list more than 50 000 URL’s (seriously) in one document. If your site has more links / pages to list, you will have to consider submitting multiple Sitemaps.
  3. Check how to specify your URL’s and use the same (approved / prefered) format consistently through-out the site.
  4. Specify how often your page is likely to be updated as well as when it was last updated.

So what should you do now?

When your Sitemap is ready and up-to-date, you can submit to Google, Yahoo, Bing etc etc. None of the Search Engines guarantee placement based on the fact that your site has a Sitemap but it definitely helps their crawlers to wrap themselves around your website and get to grips with the full extent of it.

The way I see it, the more the Search Engine can find about you, the better for your overall Search Engine results.

If all of this still appears to be an alien dialect to you and you desperately want to wrap your head around SEO, Online Marketing, Search Engines and Sitemaps, feel free to speak to me (junkies@adrinalinconcept.co.za) today!

Ciao for now.

Diva, out.


Blogging Success

Blogging

The art of blogging – i.e. the ability to engage with your (often diverse) readers in such a way that you continue to add value to their business / personal growth / travel plans / upcoming marriage turmoil etc etc etc. **Please substitute to include your area of blogging-preference.

This task s quite arduous, especially if you consider that most bloggers qualify to this status / title by virtue of ‘simply diving in’.

Making your blog great

  1. Blog regularly. You wanted the attention, no knuckle down and type my friend. Daily if possible – remember we are dealing with the cyber-consumer who demands instant-gratification.
  2. Type and read. Type and read. You remember ‘wax on, wax off’? Same story. Write, read, edit. As cathartic as blogging is, make sure that you are ready to send your thoughts in to cyber space when you hit “publish.”
  3. Keep up to date with relevant news in your industry or interest area. Keep it new, fresh and exciting but don’t just share and reblog what others write. Make it your own. Add an opinion or ask a question.
  4. Answer comments and questions quickly. Be polite, I guess.
  5. Add pictures. Remember that pictures speak as well. Use them to visually enhance and emphasise what you are saying. Get creative. Have some fun if you dare.
  6. Links! Link to other relevant commentaries and blogs. Comment and leave your own blog address. As much as I love Dolly, this is not about being an ‘Island in the Stream’. Forget isolation, think of being ‘The cosmopolitan underground-and-inter-connected railway”.
  7. Guest bloggers. Colleagues and experts who can engage with your readers. Even in the narcissistic world of blogging, consider that YOURS is not the only voice that deserves to be heard.
  8. Categories. Figure out what you want to write about, categorise your blog and make sure your posts add value to those topical areas.

Even more tips

Get your blog out there.

  1. Share your blog via your website.
  2. Add your blog URL to your email signature
  3. Share your posts on your social media platforms.

And finally,

Write about things that matter to you. Something you can sink your newly manicured nails into. Give it some meat and seasoning and watch-out for the return!

Diva, over-and-out :)


Trashing your Boss on Facebook (An Article on Caution via www.labourwise.co.za!)

TRASHING YOUR BOSS ON FACEBOOK

From an article on www.labourwise.co.za

Social networks, such as Facebook, serve as a useful vehicle for sharing one’s personal views. It can also have unexpected and unfortunate ramifications. One example is when an employee makes use of a social network to air his views about his or her employer. It would seem that, for some reason or other, employees lose their inhibitions when there is a screen between them and the world out there.

There have been several cases where employees have used a social network, such as Facebook and Twitter, to say nasty things about their employers.

It is one thing to speak your heart out about your boss to a friend over a drink. As soon as you post it on a social network, though, two important dimensions are added: Firstly, your thoughts or words are recorded in text and cannot be retracted; secondly, you lose control over its distribution.

Who can blame an employer for wanting to take disciplinary action if an employee’s caustic comments about the employer are given publicity in this way? Several questions arise, though:

  1. What if it did not happen at work or during working hours?
  2. What about the employee’s right to privacy? Can the employer rely on evidence that was meant to be private?
  3. Does the employee’s position within the company make a difference?
  4. Does the remark necessarily destroy the employment relationship?

These considerations were addressed very lucidly in the CCMA-case of Sedick & another vs Krisray (Pty) Ltd.

Two senior employees were dismissed for having exchanges via Facebook regarding the employer and members of management. They exchanged several snide remarks about the founder of the business and younger family members that were brought in to help manage the business. These remarks included “Trust me no one can put up with so much shit when the fing kids join the company!”; “From so-called ‘professionalism 2 dumb brats runnin a mickey mouse business”; “… today was hectic with Frankentein”; “What an idiot”; “a very ugly man with a dark soul”.

In this case the dismissal was not challenged on the basis that the exchanges had happened outside of working hours. However, it has become a firmly established principle that an employer may take action against employees for conduct outside working hours if such conduct has an adverse impact on the employment relationship.

As far as the issue of privacy is concerned, the commissioner noted that the internet is, for most part, public domain. This also applies to Facebook, to the extent that the employees had not restricted access to the relevant pages. As a consequence of their failure to make use of the privacy options, they had abandoned their right to privacy and the protections of the Regulation of Interception of Communications and Provision of Communication-related Information Act of 2002 (“The Interception Act”).

Although no names were mentioned, the employees were intentionally communicating with subordinates within the company, as well as with ex-employees and other persons. According to the commissioner this meant that two of the senior employees in the organisation were publicly making derogatory and demeaning remarks about the director and management to persons who, on the balance of probability, were fully aware about whom these comments were being made. Whilst some of the postings were quite innocuous and not, in the commissioner’s opinion, all that damaging to the employment relationship, the greater number were extremely serious and, if not constituting insubordination, certainly constituted gross insolence. After taking into account what had been written, where the comments had been posted, to whom they had been directed and by whom they had been said, the commissioner found that dismissal was a fair sanction.

The arbitration award was concluded with the following terse observation: “If employees wish their opinions to remain private, they should refrain from posting them on the internet”.

Jan Truter of www.labourwise.co.za

This entry was written by Labourwise www.labourwise.co.za is an on-line labour relations service aimed at assisting employers with the implementation of effective labour relations. They can be contacted via the website or info@labourwise.co.za.

Adrinalin Point-of-View:

Social media sites are public – VERY public – and whether you are acting as an individual, a business representative, an employee or a business owner BE AWARE. Don’t post pictures or post willy-nilly. Decide what your core values are (in any and all of the above instances) and post according to this self-imposed standard.

Encourage yourself, your employees and your colleagues to maintain integrity-based, authentic and professional images for themselves and your business. Don’t abandon the fun, just be cautious when it comes to posting online.

Diva over-and-out.


Key Take-Aways about Facebook

Fear of Facebook

Engaging on Social Media platform (like Facebook, Twitter or LinkedIn) is still a pretty daunting concept for South African SME’s if our day-to-day clients are anything to go by. The typical issues they grapple with are:

  1. Should I bother? (I believe we have conclusively answered this question.)
  2. If I do bother, what should I write about? (Again, we have posted on this previously.)
  3. Does it matter? Ahhh, now we we get to the fun stuff. Do we know that what you are doing is making a difference? Firstly, your Facebook page insights will be crucial in understanding the efficacy of your posting methodology. Secondly, your page interactions will also provide you with real-time feedback. I have said it before and I will say it again – every strategy MUST be different. This means that you can model your strategy on what others have successfully implemented but you must try your own hand at it.
  4. Who am I writing for? Putting a face to this concept has proven to help our clients significantly when it comes to maintaining an active social media strategy. And that is what I want to do today – share some insights about Facebook users with you.

Social Media Statistics & Facts

(Circulated from Social Media Examiner) Please note that this data focuses on the American Online community. takeaway’s are extrapolated from there.

What was found in this recent study on the habits of Social Media users, included some of the following interesting facts and take-aways:

  1. Online users still prefer to use Facebook over other networks like Blogger, Tumblr, Twitter and LinkedIn (listed in order of usage preference). Online users spent a total of 53, 457, 258 000 min’s on Facebook during the month of May 2011. Closest competitor was Blogger where users spent a total 723, 793 000 min’s online during the month. Take away – It IS worth the effort and time.
  2. More than half of Facebook users log in every day – that’s more than 400 million people.
  3. The average user has 130 friends and is connected to 80 pages, events and groups.
  4. There are 900 million objects that people interact with (pages, groups, etc…).
  5. Facebook hosts over 7 million apps, and over 20 million apps are downloaded each day.
  6. Around 75% of Facebook users are outside of North America with accounts available in 70 languages.
  7. The average user spends about 20min logged into his / her account

And here’s a humdinger:

  1. 51% Facebook fans are more likely to purchase the brands they follow!

Crucial take-away’s

  1. Be sure to integrate your social media efforts with your website and mail efforts (online and offline).
  2. Because many customers show a tendency to stay on social media sites, find ways to keep them engaged.
  3. The previous five statistics show the strong competition for eyeballs. A critical success factor for getting seen is consistency. There is a cumulative effect to your social efforts. The next stat highlights this.
  4. Don’t use the excuses of having a limited budget or a small fan base to prevent you from broadening and deepening your social efforts.
Start your business dialogue on Facebook

Start your business dialogue on Facebook

Conclusion

Stop the fear. Dip your toe into the social media pool – you are bound to find that your consumer engagements deepen, intensify and become more rewarding. If you are swimming in the online pool already, work towards maintaining consistency and visibility.

If you need help with your Social Media (Facebook) strategy – book your seat at our Facebook for 2012 (Straterific Workshop) on Friday 25 November 2011. For more information or to book e-mail junkies@adrinalinconcept.co.za