Despite the imminent arrival of Facebook’s Timeline, there has been no clear communicate to indicate how Facebook Business Pages will be influenced by the changes. In the meantime, let’s ignore Timeline and work with what we’ve got.
Facebook business pages give businesses (individuals, SMME’s and even multi-faceted corporates) a platform from where they communicate directly with a captive, active audience. These platforms are typically not positioned as selling tools, but rather as brand-voice tools. Think of it as an opportunity for you business / brand to have an energetic conversation with an individual that actually wants to hear more about you, interesting tales that create a picture of the who, what, where and why & let’s not forget – they want competitions, polls and current, reliable information. So let’s give it to them!
But how should we package this? You basically have 2 options.
Creating a Business Page and populate the page with all your information.
No funny business. There is no custom development and nothing out of the ordinary. In terms of functionality, it is similar to many other pages on Facebook. But it could offer so much more!
Use custom development AND unique creative concepts that portray your brand favourably.