Tag Archives: Facebook

Creating Facebook Cover Images

Covers

With Facebook’s Timeline, business pages have a unique opportunity to grab and engage their audiences. I thought I’d put together some thoughts, tips and guidelines on creating Facebook covers.

**Be aware that if you intend to create your own images you’ll need access to a basic photo editing programme.
 

Basics of Facebook Cover Photos

Firstly, having the correct dimensions will ensure that your picture displays well within the Facebook frame. So here it is:

Facebook Cover Sizes and Elements.

Facebook Cover Sizes and Elements.

Detailed measurements:

  • Official Facebook cover photo size: 851 pixels wide by 315 pixels tall with minimum image dimension of 399 pixels wide
  • To get the fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. For images with your logo or text-based content, you may get a higher quality result by using a PNG file. (according to Facebook Help Files)

Important to know:

  • If you upload an image that is smaller than the recommended size, Facebook will stretch it to fit automatically. Be cautious, because stretching the image will also deteriorate the image quality and you don’t want your audience to associate second-rate quality with your business brand.
  • The Facebook frame cuts of the top pixel of your image, so in reality only the bottom 314 pixels will display. Niggly but important since you might want to check that you don’t lose the most important 1 pixel!

What to add and what to avoid

Facebook guidelines stipulate that the cover photo mustn’t be overly promotional in execution. In other words, it shouldn’t contain the following:

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include:
i.    images with more than 20% text;
ii.    price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
iii.    contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iv.    references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
v.    calls to action, such as “Get it now” or “Tell your friends.”

So what can we do with our cover photo?

  • Use imagery or design work that is yours to begin with. Grab your camera or iPhone and take pictures or ask a professional photographer to help capture your people, your brand and your products. You can have lots of creative fun with this!
  • Remember to give credit if you use photos or visuals that aren’t yours!
  • Use your business tagline and add it as text to your cover photo.
  • Tag people who are in the photo. Be sure to ask their permission if they are associates or clients. If they are staff members, notify them! It is a frowned-upon tactic to tag random people in your cover to shamelessly promote your business.
  • Get your employs and clients to submit their pictures to use for the cover.

Make sure that you use high-quality photos and visuals that are in-focus.

Getting the photo onto Facebook

A couple of clicks an you’ll be done.

  1. Log into your Facebook Page admin account.
  2. To replace an existing cover photo, mouse over your cover photo so that the “Change Cover” button appears in the lower right corner; click it.
  3. Select “Upload Photo,” find the image file on your computer, then click the “Save Changes” button.
  4. Then click on the photo to add a caption, tags, and location information.

Next time we’ll look into how to create GREAT Facebook Cover images!

Diva, over-and-out.

If all the pixels got you warped and confused, perhaps it’s time to call in some help :)
junkies@adrinalinconcept.co.za
ADRINALIN CONCEPT | Comprehensive Creative Design, Marketing, Communication, Social Media, Copy Writing & Change Management

 

** Useful site: http://www.copyblogger.com/timeline-cover-photo/


Admin roles on Facebook

New admin roles on Facebook

Facebook has finally empowered us with the ability to assign different levels of access / ability to the administrators on Facebook Pages. This is great because:

  1. Divide and conquer. The ability to differentiate between a Content Creator, Moderator or Advertiser finally allows us to create job-specific profiles for our social media content managers. A big fear I often encounter from business managers is that employees will spend too much time on social media. In South Africa only the larger corporates are branching out and making room from dedicated social media communicators/ brand managers. For the most part, the job still falls to a “lucky”  employee who has but one more duty to add to their “to-do-list”. The new roles
    might force us to start thinking in terms of achieving objectives with our social media communications. I for one am looking forward to more insightful, authentic communication from South African brands / business.
  2. Less risk. We are a conservative, risk-averse people. Placing your ‘online’ brand in the hands of but one individual might just have been too much to handle for most. Now we can make intelligent choices about accountability without handing over the steering wheel.

What roles look like on Facebook

Admin roles on Facebook.

Image from Social Media Examiner.

And now…

The ball is in your court again. Make time to sit down with your social media communicators and plot both your strategy and roles. Divide time & effort and create specific expectations – this is always the best way to ensure that you achieve an actual goal.

If you a) don’t have a social media team yet OR b) don’t know what to say to or expect of them – let me help you.

You KNOW this Diva is just dying to put you on the Social Media Map :)

Toodles.


Socially in South Africa

10 days in the USA! It was amazing. The trip of a lifetime. A conference in Atlanta and my ENTIRE first day was filled with speakers talking about various social media angles. Having listened to them, working through my notes and just taking stock, here’s what I now know (perhaps I even knew it all along)….

My social media take-aways from the USA:

 

  1. South Africa is not the USA. Our consumers and social groups have not adopted social media communication to the level the international audience has. I do believe that we will get there, but at the moment our social media landscapes differ significantly. Here, I still start most social media conversations with the “why you should” sentence or the “benefits of”. There it is an assumed reality that you are connected socially on more than one platform. Delegates swapped social addresses like we would exchange business cards. Conference updates happened via Twitter and both delegates and organizers used the platform well without the fall back to more traditional communication methods. In other words – there was no FEAR…
  2. We aren’t ready to be the USA just yet. I felt completely exposed and laid bare with life happening in split-second bursts in the online world and it left me wondering whether it really is so bad to be patient while our country and culture readies itself for real global, social connectivity? I will be more focused on equipping our clients with appropriate communication skills than to rush them onto social media soapboxes (with nothing to say).
  3. We don’t have to pretend it’s our invention. Kudos belong (and should remain) with the North American’s, we don’t have to try and do it all over again. I was overwhelmed with the quality, quantity and type of social media interaction I experienced during my brief visit to the States. We should look at what works for them and then add our own Local is Lekker flavour. It’s OK to do what works… :)

 

And lastly, I was pleased to see that although all of the above is true, our (Adrinalin Concept) interpretation of sound social media practices stood with the rest. You can look forward to more from us on:

  1. Engaging with your audience in a meaningful way.
  2. Connecting with parents.
  3. To do and not do’s

If you have any questions or comments please feel free to leave them here or on our Facebook wall!


Facebook Timeline for Brands Coming Later This Month [REPORT].

Facebook Timeline for Brands

Facebook Timeline for Brands Coming Later This Month [REPORT].

This article by Mashable tells how Facebook will “its Feb. 29 conference for marketers in New York to announce the initiative to deploy Timeline for Business Pages to a handful of pages. I have been waiting for this!

What to expect from Facebook Timeline?

What an exciting development in the Social Media world:

  • Large visuals
  • A way for companies to retell their corporate tale
  • Highlights and achievements
  • More fun, more visual, more dynamic – more amazing!

What I am not sure of is:

  • What will happen to the Tabs currently in corporated in so many pages?
  • The expected timeline (excuse the pun :D) for this launch to reach all business pages?

But, I STILL LOVE it! The Mashable article includes some examples of what other designers have thought brand pages might look like. Here’s what I think ours could look like…

Adrinalin Concept - A Timeline Concept

Today, this Diva is smiling from ear to ear :D !

 


Key Take-Aways about Facebook

Fear of Facebook

Engaging on Social Media platform (like Facebook, Twitter or LinkedIn) is still a pretty daunting concept for South African SME’s if our day-to-day clients are anything to go by. The typical issues they grapple with are:

  1. Should I bother? (I believe we have conclusively answered this question.)
  2. If I do bother, what should I write about? (Again, we have posted on this previously.)
  3. Does it matter? Ahhh, now we we get to the fun stuff. Do we know that what you are doing is making a difference? Firstly, your Facebook page insights will be crucial in understanding the efficacy of your posting methodology. Secondly, your page interactions will also provide you with real-time feedback. I have said it before and I will say it again – every strategy MUST be different. This means that you can model your strategy on what others have successfully implemented but you must try your own hand at it.
  4. Who am I writing for? Putting a face to this concept has proven to help our clients significantly when it comes to maintaining an active social media strategy. And that is what I want to do today – share some insights about Facebook users with you.

Social Media Statistics & Facts

(Circulated from Social Media Examiner) Please note that this data focuses on the American Online community. takeaway’s are extrapolated from there.

What was found in this recent study on the habits of Social Media users, included some of the following interesting facts and take-aways:

  1. Online users still prefer to use Facebook over other networks like Blogger, Tumblr, Twitter and LinkedIn (listed in order of usage preference). Online users spent a total of 53, 457, 258 000 min’s on Facebook during the month of May 2011. Closest competitor was Blogger where users spent a total 723, 793 000 min’s online during the month. Take away – It IS worth the effort and time.
  2. More than half of Facebook users log in every day – that’s more than 400 million people.
  3. The average user has 130 friends and is connected to 80 pages, events and groups.
  4. There are 900 million objects that people interact with (pages, groups, etc…).
  5. Facebook hosts over 7 million apps, and over 20 million apps are downloaded each day.
  6. Around 75% of Facebook users are outside of North America with accounts available in 70 languages.
  7. The average user spends about 20min logged into his / her account

And here’s a humdinger:

  1. 51% Facebook fans are more likely to purchase the brands they follow!

Crucial take-away’s

  1. Be sure to integrate your social media efforts with your website and mail efforts (online and offline).
  2. Because many customers show a tendency to stay on social media sites, find ways to keep them engaged.
  3. The previous five statistics show the strong competition for eyeballs. A critical success factor for getting seen is consistency. There is a cumulative effect to your social efforts. The next stat highlights this.
  4. Don’t use the excuses of having a limited budget or a small fan base to prevent you from broadening and deepening your social efforts.
Start your business dialogue on Facebook

Start your business dialogue on Facebook

Conclusion

Stop the fear. Dip your toe into the social media pool – you are bound to find that your consumer engagements deepen, intensify and become more rewarding. If you are swimming in the online pool already, work towards maintaining consistency and visibility.

If you need help with your Social Media (Facebook) strategy – book your seat at our Facebook for 2012 (Straterific Workshop) on Friday 25 November 2011. For more information or to book e-mail junkies@adrinalinconcept.co.za


Custom pages on Facebook

Despite the imminent arrival of Facebook’s Timeline, there has been no clear communicate to indicate how Facebook Business Pages will be influenced by the changes. In the meantime, let’s ignore Timeline and work with what we’ve got.

Facebook business pages give businesses (individuals, SMME’s and even multi-faceted corporates) a platform from where they communicate directly with a captive, active audience. These platforms are typically not positioned as selling tools, but rather as brand-voice tools. Think of it as an opportunity for you business / brand to have an energetic conversation with an individual that actually wants to hear more about you, interesting tales that create a picture of the who, what, where and why & let’s not forget – they want competitions, polls and current, reliable information. So let’s give it to them!

But how should we package this? You basically have 2 options.

Option 1:

Creating a Business Page and populate the page with all your information.

Local business page.

No funny business. There is no custom development and nothing out of the ordinary. In terms of functionality, it is similar to many other pages on Facebook. But it could offer so much more!

Option 2:

Use custom development AND unique creative concepts that portray your brand favourably.

International example

Skittles business page with custom developmentLocal Business page with custom development, content and interactivity.


Creating a business page that is infused with your business personality and ethos means that your captive audience will have a better sense of who you are and what you stand for.

Facebook users are looking for fun and interactivity. They don’t want to be “sold to” directly but they don’t mind engaging with their brands of choice.

Custom development combined with targeted, creative campaigns create:

  • more “likes”
  • more page interactions
  • better search engine indexing
  • a more definitive & visually appealing social brand presence

Creating your custom landing page

Some points to consider when creating your custom landing page:

  • Avoid unprofessional imagery and visuals. There is a reason why the good designers are qualified designers
  • Keywords / copy that form part of your overall online strategy. Consistency consistency consistency
  • One concept at a time
  • Text that is readable rather than flat images
  • Buttons / links (use this functionality to introduce external information from your website for instance)
  • Media combinations (photos, video)

And of course a clear call to action!

Conclusion:

There is no logical reason for your brand to be stagnate, stale or mediocre. By combining clever design, great copy and focussed campaigning you can make your effort spent on social media lucrative and worthwhile.

If you have suggestions for great or not-so-great pages, feel free to share.


Facebook Timeline

F8 Developer Conference News

Facebook announces Timeline!

Marc Zuckerberg, launches Timeline at F8 Developer Conference

Facebook’s Mark Zuckerberg just announced (22 September 11) the release of Timeline.

Timeline is a concise, visual, interactive new release of the Facebook profile. Timeline is a rethink of the Facebook platform from the ground up. According to Zuckerberg, it’s the new way to really express who you are.

Timeline combines old elements with new aesthetic. For instance; you get to keep your Profile Picture but but you can now add a bigger, cover-picture that could highlight a personal interest, a special moment – whatever.

Timeline also allows you to add your travel destinations to a map, you can document highlights from every (yes, HONESTLY) year of your life. You combine pictures with posts.

 The story of your life – your apps, your stories on one single page.

On screen it appears to be almost too good to be true – easy to update, easy to populate, easy to navigate. I can’t wait!

Double yay for Marc & the team.

What gets me excited?

  • The potential the new layout holds for business pages. Can you imagine the possibilities?
  • The new class of Facebook apps that will be surfacing
  • Lightweight streaming of activities to Open Graph
  • Building lightweight interactions
  • More robust social and lifestyle apps that offer seamless interaction,
  • The seamless layout on mobile devices

Suffice to say, this Diva is blown away.