Tag Archives: link-building

Essential Words & Terminology for 2013

Essentials for online writing (The must know list):

If you are serious about taking your brand online this year, you better make sure that you know what you and others are talking about.

Web is developing at a “faster than light” pace and new words / phrases are coined equally quickly. It’s important to get a sense of the general terms so that you don’t become overwhelmed by semantics and terminology. Some basic but essentials to know:

Blog

A blog (originally called weblog / web-log) is an online collection of articles (posts) targeted at a specific audience profile. For instance a travel blog will concern itself with posts and updates related to the realm of traveling, holiday spots etc. It is important to note that every blog reflects the personality of its host / author (also called a blogger). Readers respond to both the content of the blog (what is being said) and the personality of the blog (how it is presented to the reader – humourous, serious, visually etc).

Tip: If you are considering a blog, decide what type of personality you will be reflecting before hand. Be consistent and make sure that your blog promotes your business with integrity and honour.

Collaboration

In an online world this means that more than one person is contributing to a post or topic. This is a great idea as it allows subject-matter-experts in your community to weigh-in on important issues. This should increase your blog visits.

Content Management System (CMS)

A computer program that allows you to create, publish and edit content. Once your content is created, the CMS then presents it to the web where others can view and comment on. Most CMS’s provide an interface that is user-friendly and easy to operate – even for persons with hardly any web background.

Del.icio.us

The social bookmarking site where users can collectively tag favorite links. As you browse the web and come across content that you find valuable / meaningful, DELICIOUS is the site that allows you to store, share and continue discovering more.

Links

Using hypertext, a link is connection between one picture, word or post to another. Perhaps it will help you to think of this as strings running between concepts that allow to jump from one to the other.

Tip: Bloggers use links to create multiple entry points to their blogs and posts. This is done by creating links to your blog in as many places as possible – i.e. placing a link to your blog on your website is a good starting point. You can build your link strategy by adding links to your blog to other partner sites (remember to request permission first!).

Social Media

Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks. (http://en.wikipedia.org/wiki/Social_media).  Some of the most popular social media sites include Facebook, Pinterest, Twitter, LinkedIn, YouTube – in no order of preference.

Scheduling

Using blogging software to write posts and schedule them for publishing in the future. A blog engine like this one (WordPress) allows you to plan and schedule your posts like you would schedule an appointment in your diary.

Tag

Tags are terms / phrases or specific words that describe the nature / content of a post.

Tag cloud

Visual representations of tags or keywords used in a blog. In other words a group of the most popular tags (words / phrases / terms) the blogger uses to categorize his / her posts.

Thread

A collections or series of posts pertaining to a particular topic.

WordPress

WordPress is a Content Management System (CMS) that allows users (like you and me) to sign up for an account, to customise what our blog will look like and to publish our thoughts and comments via this “program” (I use this term very loosely) or platform. The beauty of this CMS is that you don’t need any web development knowledge to get going, it is almost as simple as typing an article in Microsoft Word.

Over to you

Are there specific words / phrases that has you bamboozled? Feel free to leave a comment and let’s see if I can help you clarify them.

Adrinalin DIVA, done-and-dusted.

 


How webby is your website?

When last have you REALLY looked at your website? Have you recently tried to navigate the menu, find information or send a ‘contact us’ e-mail? Having a website with inappropriate content, outdated information, broken links /menu options or stale humour just does not cut it anymore.

Maintaining your website must be a crucial part of your online strategy. Here’s a suggested to-d0 list to update and zhoosh-up your site and make it all the more alluring for your visitors:

  • Make a list of your top keywords.

Top words or phrases that describe what you do. Specifically if possible. If you understand how to categorize your business, it will be much easier to group and explain it to others. Here’s some help if you’re interested (post is a somewhat older but offers good content).

  • Read through all the pages.

Does the content still make sense? Is it relevant (i.e. has it been updated recently to reflect current industry news, your own product and service improvements etc.)?

Do you use your keywords to describe your business and your service  / product? Try to steer clear of flowery descriptions that never use your keywords. How on earth will Google now to look for you if you don’t at least give it a hint?

Are the pages interesting, engaging and appealing? Will readers enjoy the time they spend on your site? It is always a good idea to spend time planning the content of your site. Repeating the same stale information over-and-over again from page-to-page and year-to-year will encourage your would-be visitors to look for other websites!

  • Look at the pictures.

Do they make sense? Do you use pictures of your products or your staff members? Will people now more about your business, your values or your brand personality by looking at the pictures on your site? If you answered Yes – good for you! If No – it’s probably time to dig through the photo libraries and pictures folder!

It is also a good idea to rename the pictures on your site to reflect it’s content. Numbers (from a SEO and content perspective) aren’t great. Use descriptive titles AND make sure that you add descriptions (image ALT Tags) to all the images on the site. Good for search engines. Good for you.

  • Links to other sites

I have written an entire post on back links before if you want to know more. Suffice to say that you should probably think of:

  1. Adding your social media feeds or icons to your site
  2. Linking your blog to your business site
  3. Linking your website to your social media profiles
  4. Mention your website whenever (appropriately!) possible

It is also an excellent idea to get other people to review your site. Ask them to comment specifically on user-friendliness, enjoyment, appeal and of course value-of-content. Now, it’s time for you to start making some changes to your website.

Diva, over and out.


Building your links

Search Engine Optmization or SEO, is the practice of increasing the visibility of a website without paying for the results. This is also called organic results. This is an increasingly popular activity for online content as more and more businesses are represented online and each of those need to create an online visibility for their brand. SEO use a variety of activities to influence search engine rankings. These could include:

  • Understanding search engines (you’ve probably heard your SEO partner mention something like the ‘Google Algorithm’)
  • Considering what the original search term was
  • Typical search terms used on search engines
  • Rewriting online content to include specific keywords
  • Creating a variety of back links (also called link building) 

Link building creates a strategic referring network of links that refer to your website. Simplistically stated, creating a strong network creates strong result.

Nick Stamoulis of Brick Marketing‘s blog (Search Engine Optimization Journal) posted the following article. According to the article, you should remember not to put all your SEO links in one basket. In other words, don’t concentrate all your efforts in one area. He uses the example of Facebook – although this one site allows you multiple opportunities to redirect virtual feet to your site, this is not the wisest practice. Use multiple departure points (online sites OR offline marketing material) to lead to one destination (i.e. your company website).

SEO is an exciting practice that is multifaceted and constantly evolving – it challenges our content and our strategies. Remember though to build honest link-networks and avoid the frowned-upon activities of deception. Happy linking!

Diva, out.