Tag Archives: rankings

Sitemaps

What are Sitemaps?

GPS for Google :)

Sitemaps are files added to / linked to / attached to your website that tells Google all it needs to know about the website. More specifically it lists all the pages that form part of the site. Why would / should one waste time and effort on this? A Sitemap can “explain” your site to Google (and other Search Engines) when the ‘crawlers’ won’t necessarily find all the information for themselves. This can easily be the case when you use dynamic content, AJAX files, pages that are not clearly linked to each other, complex page hierarchy and back-link system.

Sitemaps can also be used to share metadata about specific types of files. “For example, a video Sitemap entry can specify the running time, category, and family-friendly status of a video; an image Sitemap entry can provide information about an image’s subject matter, type, and license.” (About Sitemaps – Google Webmaster Tools)

How do I create my Sitemap?

Google uses the Sitemap 0.9 protocol and the same file can easily be submitted to Bing and Yahoo. When you create your Sitemap:

  1. Make sure your website has an active, updated Sitemap that lists all the pages on your website.
  2. Don’t list more than 50 000 URL’s (seriously) in one document. If your site has more links / pages to list, you will have to consider submitting multiple Sitemaps.
  3. Check how to specify your URL’s and use the same (approved / prefered) format consistently through-out the site.
  4. Specify how often your page is likely to be updated as well as when it was last updated.

So what should you do now?

When your Sitemap is ready and up-to-date, you can submit to Google, Yahoo, Bing etc etc. None of the Search Engines guarantee placement based on the fact that your site has a Sitemap but it definitely helps their crawlers to wrap themselves around your website and get to grips with the full extent of it.

The way I see it, the more the Search Engine can find about you, the better for your overall Search Engine results.

If all of this still appears to be an alien dialect to you and you desperately want to wrap your head around SEO, Online Marketing, Search Engines and Sitemaps, feel free to speak to me (junkies@adrinalinconcept.co.za) today!

Ciao for now.

Diva, out.

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Content

Question:

“What should I write about on my website?”

“How do I know whether I am covering the right topics on my site / Facebook page etc?”

Same questions over and over again – so let’s make your life just a little easier.

Keywords:

Deciding on what to write about becomes super easy once you have pegged down the top keywords for your industry / business. If you know what people are searching for on the internet, you can respond appropriately.

So how do you decide on the relevant keywords? A good place to start is the Google Keyword Tool. Type in the search terms / words and phrases you think people use when looking for your product or service. Make sure you set the location correctly. Now you can compare the number of local searches (per month) per word, phrase or search term you specified. Are the searches significant enough for you to take note of? Obviously thousands of searches per month is much better than single digit ones.

Writing website content:

Once you have your list of keywords, narrow down to the top ten (maximum twelve!) and use these keywords to structure your site content.

Some basic tips:

  1. Use the keywords to map your navigation
  2. Use the keywords as often as possible in headings (H1 Tags) in your site. Your webmaster can help you with this if you are unsure.
  3. Use the keywords (sensibly) but often through out the site. Let’s look at an example. Our keywords: business plan, business plans, sample business plans or business plan templates. (Obviously this is just an extract but you get the idea).

” Whether you are new to the business of business or have been running your own business for years – business plans are essential documents for any entrepreneur or business owner. But what is a business plan and why is  it so important? If you have ever looked at a sample business plan or a business plan template – you will know that a business plan is designed to collate all the essential business information (current facts, business climate, projected growth and business vision) into one sensible document that clearly, simply and effectively communicates the who, what, where and why of your business. “

Writing is easy – just work with a plan.

If you want / need help with your content – call one of the Adrinalin Junkies today!

Diva over and out :P

 


Building your links

Search Engine Optmization or SEO, is the practice of increasing the visibility of a website without paying for the results. This is also called organic results. This is an increasingly popular activity for online content as more and more businesses are represented online and each of those need to create an online visibility for their brand. SEO use a variety of activities to influence search engine rankings. These could include:

  • Understanding search engines (you’ve probably heard your SEO partner mention something like the ‘Google Algorithm’)
  • Considering what the original search term was
  • Typical search terms used on search engines
  • Rewriting online content to include specific keywords
  • Creating a variety of back links (also called link building) 

Link building creates a strategic referring network of links that refer to your website. Simplistically stated, creating a strong network creates strong result.

Nick Stamoulis of Brick Marketing‘s blog (Search Engine Optimization Journal) posted the following article. According to the article, you should remember not to put all your SEO links in one basket. In other words, don’t concentrate all your efforts in one area. He uses the example of Facebook – although this one site allows you multiple opportunities to redirect virtual feet to your site, this is not the wisest practice. Use multiple departure points (online sites OR offline marketing material) to lead to one destination (i.e. your company website).

SEO is an exciting practice that is multifaceted and constantly evolving – it challenges our content and our strategies. Remember though to build honest link-networks and avoid the frowned-upon activities of deception. Happy linking!

Diva, out.