Internet Marketing is generally assumed (by you, me and the watchful advertising industry at large) to refer to the process of marketing your goods / services via the Internet. This could include:
- SEO (Search Engine Optimisation) for your website. Using SEO correctly allows search engines to easily find, index and refer traffic to your site.
- Pay-per-Click advertising. Based on the budget you have at your disposal you acquire advertising space on the web. (Think of Sponsored Links in a Search Engine window)
- Social Media. Now this becomes more interesting because you can
- Use your Social Media strategy (in essence your posts) to create a following and drive traffic to your website. Hubspot indicated to us last year that a Facebook FAN is more likely to do business with a brand that they follow on Social Media than internet users who don’t engage with your brand socially.
- Use Pay-per-Click advertising on Social Media sites. Same principle as explained above.
- Business directory listings. Despite having a website for you business, you can list your business on other business directory sites. One of my favorites is www.jozikids.co.za – an excellent example of what directory listings should look like. Directory listings offer an introduction to your product / service; pictures if relevant and of course contact details. Despite added brand exposure, this is a vital part of your link-building strategy (or should be at least!). For more on link-building, read this post.
- e-Mail marketing. I always include this in my online marketing toolbox. Use e-mailers / newsletters to engage with your customers. Remember that you can drive traffic directly to your site via cleverly placed links.
- Content Marketing:(think blogging / video blogging / webinars) involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.
- Affiliate Marketing: a product / service of one entity is sold via multiple representatives (affiliates) for a share of the profits.
What type of Internet Marketing should you use?
My top three include
- Social Media – more specifically, using content to create rich user experiences that build brand confidence.
- SEO – as explained above. This normally leads to Pay-per-Click advertising to boost ROI.
- Content Marketing – I am assuming that this blog, gave that away :)
These might seem like “fluffy” marketing, but the crux of the matter remains – drive traffic to your site, make sure your content speaks to your visitors and focus on converting your new leads to sales.
Analytics / Tracking
Remember to add tracking to your web-activity wherever possible. The ability to track most user interactions on the web outclasses all other marketing activities. Knowing exactly how visitors / readers / users interact with your brand is invaluable IP – USE IT.
Done and dusted.
The Diva :)If you want to know more about how to get your website or online marketing initiatives setup correctly, speak to one of the Adrinalin Junkies (firstname.lastname@example.org) today. www.adrinalinconcept.co.za