New admin roles on Facebook
Facebook has finally empowered us with the ability to assign different levels of access / ability to the administrators on Facebook Pages. This is great because:
- Divide and conquer. The ability to differentiate between a Content Creator, Moderator or Advertiser finally allows us to create job-specific profiles for our social media content managers. A big fear I often encounter from business managers is that employees will spend too much time on social media. In South Africa only the larger corporates are branching out and making room from dedicated social media communicators/ brand managers. For the most part, the job still falls to a “lucky” employee who has but one more duty to add to their “to-do-list”. The new roles
might force us to start thinking in terms of achieving objectives with our social media communications. I for one am looking forward to more insightful, authentic communication from South African brands / business.
- Less risk. We are a conservative, risk-averse people. Placing your ‘online’ brand in the hands of but one individual might just have been too much to handle for most. Now we can make intelligent choices about accountability without handing over the steering wheel.
What roles look like on Facebook
Image from Social Media Examiner.
The ball is in your court again. Make time to sit down with your social media communicators and plot both your strategy and roles. Divide time & effort and create specific expectations – this is always the best way to ensure that you achieve an actual goal.
If you a) don’t have a social media team yet OR b) don’t know what to say to or expect of them – let me help you.
You KNOW this Diva is just dying to put you on the Social Media Map :)