Tag Archives: Twitter

Socially in South Africa

10 days in the USA! It was amazing. The trip of a lifetime. A conference in Atlanta and my ENTIRE first day was filled with speakers talking about various social media angles. Having listened to them, working through my notes and just taking stock, here’s what I now know (perhaps I even knew it all along)….

My social media take-aways from the USA:

 

  1. South Africa is not the USA. Our consumers and social groups have not adopted social media communication to the level the international audience has. I do believe that we will get there, but at the moment our social media landscapes differ significantly. Here, I still start most social media conversations with the “why you should” sentence or the “benefits of”. There it is an assumed reality that you are connected socially on more than one platform. Delegates swapped social addresses like we would exchange business cards. Conference updates happened via Twitter and both delegates and organizers used the platform well without the fall back to more traditional communication methods. In other words – there was no FEAR…
  2. We aren’t ready to be the USA just yet. I felt completely exposed and laid bare with life happening in split-second bursts in the online world and it left me wondering whether it really is so bad to be patient while our country and culture readies itself for real global, social connectivity? I will be more focused on equipping our clients with appropriate communication skills than to rush them onto social media soapboxes (with nothing to say).
  3. We don’t have to pretend it’s our invention. Kudos belong (and should remain) with the North American’s, we don’t have to try and do it all over again. I was overwhelmed with the quality, quantity and type of social media interaction I experienced during my brief visit to the States. We should look at what works for them and then add our own Local is Lekker flavour. It’s OK to do what works… :)

 

And lastly, I was pleased to see that although all of the above is true, our (Adrinalin Concept) interpretation of sound social media practices stood with the rest. You can look forward to more from us on:

  1. Engaging with your audience in a meaningful way.
  2. Connecting with parents.
  3. To do and not do’s

If you have any questions or comments please feel free to leave them here or on our Facebook wall!

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What to write on the www

So, the topic has been talked, written, discussed, blogged and case-studied to death but I still want to put some thoughts down on paper (well in pixels if you want to nit-pick).

Writing for the web is a broad concept these days. We no longer think only of our business websites when we talk about the www – we have to consider social media platforms, blogs, the websites, video sites and news sites. We have to write well and make relevant contributions whether we have 140 characters on Twitter or unlimited paragraphs on WordPress. Writing for the world-wide-web has become an increasingly difficult task but there is hope.

Let’s put some sound building blocks in place and then see if we can build a strategy from there.

1. Tell people the why, what, how, when and where of your company BUT don’t overburden your website or Facebook page with flowery language, endless bits of history, or your personal pedigree. If WHAT you offer is extraordinary and worthwhile, it doesn’t really matter whether you started your company in your garage 6 years ago or with only 1 client…. I have to categorically state that I love reading about the history of companies on their site. I adore clever copy and I relish creative communication strategies that poke their tongue at you. BUT, let’s be sensible, your website / blog / micro-blog / social media platform has a point to make, BEST you make it.

2. Decide what your point is. Do you want to make a creative statement, add visual appeal, stand apart from the crowd, grow your bottom-line etc. When I consult, the answer to these questions determine what type of strategy we create for our clients. Every strategy will be unique, simply because every client’s focus is different.

3. Have you done your research? More specifically – have you bothered with KEYWORD research?? Many of our clients come to us with online content that never introduces any of the keywords that will attract more virtual feet. Using the right keywords, sensibly (please)  will make it much easier for your content to create an interest.

4. Take your platform into consideration. Blogs are different from Social Media / Networking sites etc etc etc. I always recommend that you use one or two platforms well rather than trying to use all of them in the same way.

Let’s sum it up this way. Write politely but make your point. Don’t underestimate the value of keywords. Make sure you decide what exactly the underlying tone and message of your content will be and then get on to the big w and write. What’s the worst that could happen? Someone might actually read what you have to say ;)

Diva, over and out.