Category Archives: Uncategorized

Some good social media practices #101

I’ve come across some interesting posts regarding some good Social Media (Facebook, Twitter, Blogging, etc) usage.

Enjoy engaging with your consumers – they are your best investments.


Facebook Timeline

F8 Developer Conference News

Facebook announces Timeline!

Marc Zuckerberg, launches Timeline at F8 Developer Conference

Facebook’s Mark Zuckerberg just announced (22 September 11) the release of Timeline.

Timeline is a concise, visual, interactive new release of the Facebook profile. Timeline is a rethink of the Facebook platform from the ground up. According to Zuckerberg, it’s the new way to really express who you are.

Timeline combines old elements with new aesthetic. For instance; you get to keep your Profile Picture but but you can now add a bigger, cover-picture that could highlight a personal interest, a special moment – whatever.

Timeline also allows you to add your travel destinations to a map, you can document highlights from every (yes, HONESTLY) year of your life. You combine pictures with posts.

 The story of your life – your apps, your stories on one single page.

On screen it appears to be almost too good to be true – easy to update, easy to populate, easy to navigate. I can’t wait!

Double yay for Marc & the team.

What gets me excited?

  • The potential the new layout holds for business pages. Can you imagine the possibilities?
  • The new class of Facebook apps that will be surfacing
  • Lightweight streaming of activities to Open Graph
  • Building lightweight interactions
  • More robust social and lifestyle apps that offer seamless interaction,
  • The seamless layout on mobile devices

Suffice to say, this Diva is blown away.


How webby is your website?

When last have you REALLY looked at your website? Have you recently tried to navigate the menu, find information or send a ‘contact us’ e-mail? Having a website with inappropriate content, outdated information, broken links /menu options or stale humour just does not cut it anymore.

Maintaining your website must be a crucial part of your online strategy. Here’s a suggested to-d0 list to update and zhoosh-up your site and make it all the more alluring for your visitors:

  • Make a list of your top keywords.

Top words or phrases that describe what you do. Specifically if possible. If you understand how to categorize your business, it will be much easier to group and explain it to others. Here’s some help if you’re interested (post is a somewhat older but offers good content).

  • Read through all the pages.

Does the content still make sense? Is it relevant (i.e. has it been updated recently to reflect current industry news, your own product and service improvements etc.)?

Do you use your keywords to describe your business and your service  / product? Try to steer clear of flowery descriptions that never use your keywords. How on earth will Google now to look for you if you don’t at least give it a hint?

Are the pages interesting, engaging and appealing? Will readers enjoy the time they spend on your site? It is always a good idea to spend time planning the content of your site. Repeating the same stale information over-and-over again from page-to-page and year-to-year will encourage your would-be visitors to look for other websites!

  • Look at the pictures.

Do they make sense? Do you use pictures of your products or your staff members? Will people now more about your business, your values or your brand personality by looking at the pictures on your site? If you answered Yes – good for you! If No – it’s probably time to dig through the photo libraries and pictures folder!

It is also a good idea to rename the pictures on your site to reflect it’s content. Numbers (from a SEO and content perspective) aren’t great. Use descriptive titles AND make sure that you add descriptions (image ALT Tags) to all the images on the site. Good for search engines. Good for you.

  • Links to other sites

I have written an entire post on back links before if you want to know more. Suffice to say that you should probably think of:

  1. Adding your social media feeds or icons to your site
  2. Linking your blog to your business site
  3. Linking your website to your social media profiles
  4. Mention your website whenever (appropriately!) possible

It is also an excellent idea to get other people to review your site. Ask them to comment specifically on user-friendliness, enjoyment, appeal and of course value-of-content. Now, it’s time for you to start making some changes to your website.

Diva, over and out.


What to write on the www

So, the topic has been talked, written, discussed, blogged and case-studied to death but I still want to put some thoughts down on paper (well in pixels if you want to nit-pick).

Writing for the web is a broad concept these days. We no longer think only of our business websites when we talk about the www – we have to consider social media platforms, blogs, the websites, video sites and news sites. We have to write well and make relevant contributions whether we have 140 characters on Twitter or unlimited paragraphs on WordPress. Writing for the world-wide-web has become an increasingly difficult task but there is hope.

Let’s put some sound building blocks in place and then see if we can build a strategy from there.

1. Tell people the why, what, how, when and where of your company BUT don’t overburden your website or Facebook page with flowery language, endless bits of history, or your personal pedigree. If WHAT you offer is extraordinary and worthwhile, it doesn’t really matter whether you started your company in your garage 6 years ago or with only 1 client…. I have to categorically state that I love reading about the history of companies on their site. I adore clever copy and I relish creative communication strategies that poke their tongue at you. BUT, let’s be sensible, your website / blog / micro-blog / social media platform has a point to make, BEST you make it.

2. Decide what your point is. Do you want to make a creative statement, add visual appeal, stand apart from the crowd, grow your bottom-line etc. When I consult, the answer to these questions determine what type of strategy we create for our clients. Every strategy will be unique, simply because every client’s focus is different.

3. Have you done your research? More specifically – have you bothered with KEYWORD research?? Many of our clients come to us with online content that never introduces any of the keywords that will attract more virtual feet. Using the right keywords, sensibly (please)  will make it much easier for your content to create an interest.

4. Take your platform into consideration. Blogs are different from Social Media / Networking sites etc etc etc. I always recommend that you use one or two platforms well rather than trying to use all of them in the same way.

Let’s sum it up this way. Write politely but make your point. Don’t underestimate the value of keywords. Make sure you decide what exactly the underlying tone and message of your content will be and then get on to the big w and write. What’s the worst that could happen? Someone might actually read what you have to say ;)

Diva, over and out.