Tag Archives: Facebook Business Pages

Creating Facebook Cover Images

Covers

With Facebook’s Timeline, business pages have a unique opportunity to grab and engage their audiences. I thought I’d put together some thoughts, tips and guidelines on creating Facebook covers.

**Be aware that if you intend to create your own images you’ll need access to a basic photo editing programme.
 

Basics of Facebook Cover Photos

Firstly, having the correct dimensions will ensure that your picture displays well within the Facebook frame. So here it is:

Facebook Cover Sizes and Elements.

Facebook Cover Sizes and Elements.

Detailed measurements:

  • Official Facebook cover photo size: 851 pixels wide by 315 pixels tall with minimum image dimension of 399 pixels wide
  • To get the fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. For images with your logo or text-based content, you may get a higher quality result by using a PNG file. (according to Facebook Help Files)

Important to know:

  • If you upload an image that is smaller than the recommended size, Facebook will stretch it to fit automatically. Be cautious, because stretching the image will also deteriorate the image quality and you don’t want your audience to associate second-rate quality with your business brand.
  • The Facebook frame cuts of the top pixel of your image, so in reality only the bottom 314 pixels will display. Niggly but important since you might want to check that you don’t lose the most important 1 pixel!

What to add and what to avoid

Facebook guidelines stipulate that the cover photo mustn’t be overly promotional in execution. In other words, it shouldn’t contain the following:

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include:
i.    images with more than 20% text;
ii.    price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
iii.    contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iv.    references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
v.    calls to action, such as “Get it now” or “Tell your friends.”

So what can we do with our cover photo?

  • Use imagery or design work that is yours to begin with. Grab your camera or iPhone and take pictures or ask a professional photographer to help capture your people, your brand and your products. You can have lots of creative fun with this!
  • Remember to give credit if you use photos or visuals that aren’t yours!
  • Use your business tagline and add it as text to your cover photo.
  • Tag people who are in the photo. Be sure to ask their permission if they are associates or clients. If they are staff members, notify them! It is a frowned-upon tactic to tag random people in your cover to shamelessly promote your business.
  • Get your employs and clients to submit their pictures to use for the cover.

Make sure that you use high-quality photos and visuals that are in-focus.

Getting the photo onto Facebook

A couple of clicks an you’ll be done.

  1. Log into your Facebook Page admin account.
  2. To replace an existing cover photo, mouse over your cover photo so that the “Change Cover” button appears in the lower right corner; click it.
  3. Select “Upload Photo,” find the image file on your computer, then click the “Save Changes” button.
  4. Then click on the photo to add a caption, tags, and location information.

Next time we’ll look into how to create GREAT Facebook Cover images!

Diva, over-and-out.

If all the pixels got you warped and confused, perhaps it’s time to call in some help :)
junkies@adrinalinconcept.co.za
ADRINALIN CONCEPT | Comprehensive Creative Design, Marketing, Communication, Social Media, Copy Writing & Change Management

 

** Useful site: http://www.copyblogger.com/timeline-cover-photo/


Admin roles on Facebook

New admin roles on Facebook

Facebook has finally empowered us with the ability to assign different levels of access / ability to the administrators on Facebook Pages. This is great because:

  1. Divide and conquer. The ability to differentiate between a Content Creator, Moderator or Advertiser finally allows us to create job-specific profiles for our social media content managers. A big fear I often encounter from business managers is that employees will spend too much time on social media. In South Africa only the larger corporates are branching out and making room from dedicated social media communicators/ brand managers. For the most part, the job still falls to a “lucky”  employee who has but one more duty to add to their “to-do-list”. The new roles
    might force us to start thinking in terms of achieving objectives with our social media communications. I for one am looking forward to more insightful, authentic communication from South African brands / business.
  2. Less risk. We are a conservative, risk-averse people. Placing your ‘online’ brand in the hands of but one individual might just have been too much to handle for most. Now we can make intelligent choices about accountability without handing over the steering wheel.

What roles look like on Facebook

Admin roles on Facebook.

Image from Social Media Examiner.

And now…

The ball is in your court again. Make time to sit down with your social media communicators and plot both your strategy and roles. Divide time & effort and create specific expectations – this is always the best way to ensure that you achieve an actual goal.

If you a) don’t have a social media team yet OR b) don’t know what to say to or expect of them – let me help you.

You KNOW this Diva is just dying to put you on the Social Media Map :)

Toodles.


Facebook Timeline for Brands Coming Later This Month [REPORT].

Facebook Timeline for Brands

Facebook Timeline for Brands Coming Later This Month [REPORT].

This article by Mashable tells how Facebook will “its Feb. 29 conference for marketers in New York to announce the initiative to deploy Timeline for Business Pages to a handful of pages. I have been waiting for this!

What to expect from Facebook Timeline?

What an exciting development in the Social Media world:

  • Large visuals
  • A way for companies to retell their corporate tale
  • Highlights and achievements
  • More fun, more visual, more dynamic – more amazing!

What I am not sure of is:

  • What will happen to the Tabs currently in corporated in so many pages?
  • The expected timeline (excuse the pun :D) for this launch to reach all business pages?

But, I STILL LOVE it! The Mashable article includes some examples of what other designers have thought brand pages might look like. Here’s what I think ours could look like…

Adrinalin Concept - A Timeline Concept

Today, this Diva is smiling from ear to ear :D !

 


Trashing your Boss on Facebook (An Article on Caution via www.labourwise.co.za!)

TRASHING YOUR BOSS ON FACEBOOK

From an article on www.labourwise.co.za

Social networks, such as Facebook, serve as a useful vehicle for sharing one’s personal views. It can also have unexpected and unfortunate ramifications. One example is when an employee makes use of a social network to air his views about his or her employer. It would seem that, for some reason or other, employees lose their inhibitions when there is a screen between them and the world out there.

There have been several cases where employees have used a social network, such as Facebook and Twitter, to say nasty things about their employers.

It is one thing to speak your heart out about your boss to a friend over a drink. As soon as you post it on a social network, though, two important dimensions are added: Firstly, your thoughts or words are recorded in text and cannot be retracted; secondly, you lose control over its distribution.

Who can blame an employer for wanting to take disciplinary action if an employee’s caustic comments about the employer are given publicity in this way? Several questions arise, though:

  1. What if it did not happen at work or during working hours?
  2. What about the employee’s right to privacy? Can the employer rely on evidence that was meant to be private?
  3. Does the employee’s position within the company make a difference?
  4. Does the remark necessarily destroy the employment relationship?

These considerations were addressed very lucidly in the CCMA-case of Sedick & another vs Krisray (Pty) Ltd.

Two senior employees were dismissed for having exchanges via Facebook regarding the employer and members of management. They exchanged several snide remarks about the founder of the business and younger family members that were brought in to help manage the business. These remarks included “Trust me no one can put up with so much shit when the fing kids join the company!”; “From so-called ‘professionalism 2 dumb brats runnin a mickey mouse business”; “… today was hectic with Frankentein”; “What an idiot”; “a very ugly man with a dark soul”.

In this case the dismissal was not challenged on the basis that the exchanges had happened outside of working hours. However, it has become a firmly established principle that an employer may take action against employees for conduct outside working hours if such conduct has an adverse impact on the employment relationship.

As far as the issue of privacy is concerned, the commissioner noted that the internet is, for most part, public domain. This also applies to Facebook, to the extent that the employees had not restricted access to the relevant pages. As a consequence of their failure to make use of the privacy options, they had abandoned their right to privacy and the protections of the Regulation of Interception of Communications and Provision of Communication-related Information Act of 2002 (“The Interception Act”).

Although no names were mentioned, the employees were intentionally communicating with subordinates within the company, as well as with ex-employees and other persons. According to the commissioner this meant that two of the senior employees in the organisation were publicly making derogatory and demeaning remarks about the director and management to persons who, on the balance of probability, were fully aware about whom these comments were being made. Whilst some of the postings were quite innocuous and not, in the commissioner’s opinion, all that damaging to the employment relationship, the greater number were extremely serious and, if not constituting insubordination, certainly constituted gross insolence. After taking into account what had been written, where the comments had been posted, to whom they had been directed and by whom they had been said, the commissioner found that dismissal was a fair sanction.

The arbitration award was concluded with the following terse observation: “If employees wish their opinions to remain private, they should refrain from posting them on the internet”.

Jan Truter of www.labourwise.co.za

This entry was written by Labourwise www.labourwise.co.za is an on-line labour relations service aimed at assisting employers with the implementation of effective labour relations. They can be contacted via the website or info@labourwise.co.za.

Adrinalin Point-of-View:

Social media sites are public – VERY public – and whether you are acting as an individual, a business representative, an employee or a business owner BE AWARE. Don’t post pictures or post willy-nilly. Decide what your core values are (in any and all of the above instances) and post according to this self-imposed standard.

Encourage yourself, your employees and your colleagues to maintain integrity-based, authentic and professional images for themselves and your business. Don’t abandon the fun, just be cautious when it comes to posting online.

Diva over-and-out.


Key Take-Aways about Facebook

Fear of Facebook

Engaging on Social Media platform (like Facebook, Twitter or LinkedIn) is still a pretty daunting concept for South African SME’s if our day-to-day clients are anything to go by. The typical issues they grapple with are:

  1. Should I bother? (I believe we have conclusively answered this question.)
  2. If I do bother, what should I write about? (Again, we have posted on this previously.)
  3. Does it matter? Ahhh, now we we get to the fun stuff. Do we know that what you are doing is making a difference? Firstly, your Facebook page insights will be crucial in understanding the efficacy of your posting methodology. Secondly, your page interactions will also provide you with real-time feedback. I have said it before and I will say it again – every strategy MUST be different. This means that you can model your strategy on what others have successfully implemented but you must try your own hand at it.
  4. Who am I writing for? Putting a face to this concept has proven to help our clients significantly when it comes to maintaining an active social media strategy. And that is what I want to do today – share some insights about Facebook users with you.

Social Media Statistics & Facts

(Circulated from Social Media Examiner) Please note that this data focuses on the American Online community. takeaway’s are extrapolated from there.

What was found in this recent study on the habits of Social Media users, included some of the following interesting facts and take-aways:

  1. Online users still prefer to use Facebook over other networks like Blogger, Tumblr, Twitter and LinkedIn (listed in order of usage preference). Online users spent a total of 53, 457, 258 000 min’s on Facebook during the month of May 2011. Closest competitor was Blogger where users spent a total 723, 793 000 min’s online during the month. Take away – It IS worth the effort and time.
  2. More than half of Facebook users log in every day – that’s more than 400 million people.
  3. The average user has 130 friends and is connected to 80 pages, events and groups.
  4. There are 900 million objects that people interact with (pages, groups, etc…).
  5. Facebook hosts over 7 million apps, and over 20 million apps are downloaded each day.
  6. Around 75% of Facebook users are outside of North America with accounts available in 70 languages.
  7. The average user spends about 20min logged into his / her account

And here’s a humdinger:

  1. 51% Facebook fans are more likely to purchase the brands they follow!

Crucial take-away’s

  1. Be sure to integrate your social media efforts with your website and mail efforts (online and offline).
  2. Because many customers show a tendency to stay on social media sites, find ways to keep them engaged.
  3. The previous five statistics show the strong competition for eyeballs. A critical success factor for getting seen is consistency. There is a cumulative effect to your social efforts. The next stat highlights this.
  4. Don’t use the excuses of having a limited budget or a small fan base to prevent you from broadening and deepening your social efforts.
Start your business dialogue on Facebook

Start your business dialogue on Facebook

Conclusion

Stop the fear. Dip your toe into the social media pool – you are bound to find that your consumer engagements deepen, intensify and become more rewarding. If you are swimming in the online pool already, work towards maintaining consistency and visibility.

If you need help with your Social Media (Facebook) strategy – book your seat at our Facebook for 2012 (Straterific Workshop) on Friday 25 November 2011. For more information or to book e-mail junkies@adrinalinconcept.co.za


Custom pages on Facebook

Despite the imminent arrival of Facebook’s Timeline, there has been no clear communicate to indicate how Facebook Business Pages will be influenced by the changes. In the meantime, let’s ignore Timeline and work with what we’ve got.

Facebook business pages give businesses (individuals, SMME’s and even multi-faceted corporates) a platform from where they communicate directly with a captive, active audience. These platforms are typically not positioned as selling tools, but rather as brand-voice tools. Think of it as an opportunity for you business / brand to have an energetic conversation with an individual that actually wants to hear more about you, interesting tales that create a picture of the who, what, where and why & let’s not forget – they want competitions, polls and current, reliable information. So let’s give it to them!

But how should we package this? You basically have 2 options.

Option 1:

Creating a Business Page and populate the page with all your information.

Local business page.

No funny business. There is no custom development and nothing out of the ordinary. In terms of functionality, it is similar to many other pages on Facebook. But it could offer so much more!

Option 2:

Use custom development AND unique creative concepts that portray your brand favourably.

International example

Skittles business page with custom developmentLocal Business page with custom development, content and interactivity.


Creating a business page that is infused with your business personality and ethos means that your captive audience will have a better sense of who you are and what you stand for.

Facebook users are looking for fun and interactivity. They don’t want to be “sold to” directly but they don’t mind engaging with their brands of choice.

Custom development combined with targeted, creative campaigns create:

  • more “likes”
  • more page interactions
  • better search engine indexing
  • a more definitive & visually appealing social brand presence

Creating your custom landing page

Some points to consider when creating your custom landing page:

  • Avoid unprofessional imagery and visuals. There is a reason why the good designers are qualified designers
  • Keywords / copy that form part of your overall online strategy. Consistency consistency consistency
  • One concept at a time
  • Text that is readable rather than flat images
  • Buttons / links (use this functionality to introduce external information from your website for instance)
  • Media combinations (photos, video)

And of course a clear call to action!

Conclusion:

There is no logical reason for your brand to be stagnate, stale or mediocre. By combining clever design, great copy and focussed campaigning you can make your effort spent on social media lucrative and worthwhile.

If you have suggestions for great or not-so-great pages, feel free to share.


How webby is your website?

When last have you REALLY looked at your website? Have you recently tried to navigate the menu, find information or send a ‘contact us’ e-mail? Having a website with inappropriate content, outdated information, broken links /menu options or stale humour just does not cut it anymore.

Maintaining your website must be a crucial part of your online strategy. Here’s a suggested to-d0 list to update and zhoosh-up your site and make it all the more alluring for your visitors:

  • Make a list of your top keywords.

Top words or phrases that describe what you do. Specifically if possible. If you understand how to categorize your business, it will be much easier to group and explain it to others. Here’s some help if you’re interested (post is a somewhat older but offers good content).

  • Read through all the pages.

Does the content still make sense? Is it relevant (i.e. has it been updated recently to reflect current industry news, your own product and service improvements etc.)?

Do you use your keywords to describe your business and your service  / product? Try to steer clear of flowery descriptions that never use your keywords. How on earth will Google now to look for you if you don’t at least give it a hint?

Are the pages interesting, engaging and appealing? Will readers enjoy the time they spend on your site? It is always a good idea to spend time planning the content of your site. Repeating the same stale information over-and-over again from page-to-page and year-to-year will encourage your would-be visitors to look for other websites!

  • Look at the pictures.

Do they make sense? Do you use pictures of your products or your staff members? Will people now more about your business, your values or your brand personality by looking at the pictures on your site? If you answered Yes – good for you! If No – it’s probably time to dig through the photo libraries and pictures folder!

It is also a good idea to rename the pictures on your site to reflect it’s content. Numbers (from a SEO and content perspective) aren’t great. Use descriptive titles AND make sure that you add descriptions (image ALT Tags) to all the images on the site. Good for search engines. Good for you.

  • Links to other sites

I have written an entire post on back links before if you want to know more. Suffice to say that you should probably think of:

  1. Adding your social media feeds or icons to your site
  2. Linking your blog to your business site
  3. Linking your website to your social media profiles
  4. Mention your website whenever (appropriately!) possible

It is also an excellent idea to get other people to review your site. Ask them to comment specifically on user-friendliness, enjoyment, appeal and of course value-of-content. Now, it’s time for you to start making some changes to your website.

Diva, over and out.