Tag Archives: Timeline

Creating Facebook Cover Images

Covers

With Facebook’s Timeline, business pages have a unique opportunity to grab and engage their audiences. I thought I’d put together some thoughts, tips and guidelines on creating Facebook covers.

**Be aware that if you intend to create your own images you’ll need access to a basic photo editing programme.
 

Basics of Facebook Cover Photos

Firstly, having the correct dimensions will ensure that your picture displays well within the Facebook frame. So here it is:

Facebook Cover Sizes and Elements.

Facebook Cover Sizes and Elements.

Detailed measurements:

  • Official Facebook cover photo size: 851 pixels wide by 315 pixels tall with minimum image dimension of 399 pixels wide
  • To get the fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. For images with your logo or text-based content, you may get a higher quality result by using a PNG file. (according to Facebook Help Files)

Important to know:

  • If you upload an image that is smaller than the recommended size, Facebook will stretch it to fit automatically. Be cautious, because stretching the image will also deteriorate the image quality and you don’t want your audience to associate second-rate quality with your business brand.
  • The Facebook frame cuts of the top pixel of your image, so in reality only the bottom 314 pixels will display. Niggly but important since you might want to check that you don’t lose the most important 1 pixel!

What to add and what to avoid

Facebook guidelines stipulate that the cover photo mustn’t be overly promotional in execution. In other words, it shouldn’t contain the following:

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include:
i.    images with more than 20% text;
ii.    price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
iii.    contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iv.    references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
v.    calls to action, such as “Get it now” or “Tell your friends.”

So what can we do with our cover photo?

  • Use imagery or design work that is yours to begin with. Grab your camera or iPhone and take pictures or ask a professional photographer to help capture your people, your brand and your products. You can have lots of creative fun with this!
  • Remember to give credit if you use photos or visuals that aren’t yours!
  • Use your business tagline and add it as text to your cover photo.
  • Tag people who are in the photo. Be sure to ask their permission if they are associates or clients. If they are staff members, notify them! It is a frowned-upon tactic to tag random people in your cover to shamelessly promote your business.
  • Get your employs and clients to submit their pictures to use for the cover.

Make sure that you use high-quality photos and visuals that are in-focus.

Getting the photo onto Facebook

A couple of clicks an you’ll be done.

  1. Log into your Facebook Page admin account.
  2. To replace an existing cover photo, mouse over your cover photo so that the “Change Cover” button appears in the lower right corner; click it.
  3. Select “Upload Photo,” find the image file on your computer, then click the “Save Changes” button.
  4. Then click on the photo to add a caption, tags, and location information.

Next time we’ll look into how to create GREAT Facebook Cover images!

Diva, over-and-out.

If all the pixels got you warped and confused, perhaps it’s time to call in some help :)
junkies@adrinalinconcept.co.za
ADRINALIN CONCEPT | Comprehensive Creative Design, Marketing, Communication, Social Media, Copy Writing & Change Management

 

** Useful site: http://www.copyblogger.com/timeline-cover-photo/


Facebook Timeline for Brands Coming Later This Month [REPORT].

Facebook Timeline for Brands

Facebook Timeline for Brands Coming Later This Month [REPORT].

This article by Mashable tells how Facebook will “its Feb. 29 conference for marketers in New York to announce the initiative to deploy Timeline for Business Pages to a handful of pages. I have been waiting for this!

What to expect from Facebook Timeline?

What an exciting development in the Social Media world:

  • Large visuals
  • A way for companies to retell their corporate tale
  • Highlights and achievements
  • More fun, more visual, more dynamic – more amazing!

What I am not sure of is:

  • What will happen to the Tabs currently in corporated in so many pages?
  • The expected timeline (excuse the pun :D) for this launch to reach all business pages?

But, I STILL LOVE it! The Mashable article includes some examples of what other designers have thought brand pages might look like. Here’s what I think ours could look like…

Adrinalin Concept - A Timeline Concept

Today, this Diva is smiling from ear to ear :D !

 


Custom pages on Facebook

Despite the imminent arrival of Facebook’s Timeline, there has been no clear communicate to indicate how Facebook Business Pages will be influenced by the changes. In the meantime, let’s ignore Timeline and work with what we’ve got.

Facebook business pages give businesses (individuals, SMME’s and even multi-faceted corporates) a platform from where they communicate directly with a captive, active audience. These platforms are typically not positioned as selling tools, but rather as brand-voice tools. Think of it as an opportunity for you business / brand to have an energetic conversation with an individual that actually wants to hear more about you, interesting tales that create a picture of the who, what, where and why & let’s not forget – they want competitions, polls and current, reliable information. So let’s give it to them!

But how should we package this? You basically have 2 options.

Option 1:

Creating a Business Page and populate the page with all your information.

Local business page.

No funny business. There is no custom development and nothing out of the ordinary. In terms of functionality, it is similar to many other pages on Facebook. But it could offer so much more!

Option 2:

Use custom development AND unique creative concepts that portray your brand favourably.

International example

Skittles business page with custom developmentLocal Business page with custom development, content and interactivity.


Creating a business page that is infused with your business personality and ethos means that your captive audience will have a better sense of who you are and what you stand for.

Facebook users are looking for fun and interactivity. They don’t want to be “sold to” directly but they don’t mind engaging with their brands of choice.

Custom development combined with targeted, creative campaigns create:

  • more “likes”
  • more page interactions
  • better search engine indexing
  • a more definitive & visually appealing social brand presence

Creating your custom landing page

Some points to consider when creating your custom landing page:

  • Avoid unprofessional imagery and visuals. There is a reason why the good designers are qualified designers
  • Keywords / copy that form part of your overall online strategy. Consistency consistency consistency
  • One concept at a time
  • Text that is readable rather than flat images
  • Buttons / links (use this functionality to introduce external information from your website for instance)
  • Media combinations (photos, video)

And of course a clear call to action!

Conclusion:

There is no logical reason for your brand to be stagnate, stale or mediocre. By combining clever design, great copy and focussed campaigning you can make your effort spent on social media lucrative and worthwhile.

If you have suggestions for great or not-so-great pages, feel free to share.


Facebook Timeline

F8 Developer Conference News

Facebook announces Timeline!

Marc Zuckerberg, launches Timeline at F8 Developer Conference

Facebook’s Mark Zuckerberg just announced (22 September 11) the release of Timeline.

Timeline is a concise, visual, interactive new release of the Facebook profile. Timeline is a rethink of the Facebook platform from the ground up. According to Zuckerberg, it’s the new way to really express who you are.

Timeline combines old elements with new aesthetic. For instance; you get to keep your Profile Picture but but you can now add a bigger, cover-picture that could highlight a personal interest, a special moment – whatever.

Timeline also allows you to add your travel destinations to a map, you can document highlights from every (yes, HONESTLY) year of your life. You combine pictures with posts.

 The story of your life – your apps, your stories on one single page.

On screen it appears to be almost too good to be true – easy to update, easy to populate, easy to navigate. I can’t wait!

Double yay for Marc & the team.

What gets me excited?

  • The potential the new layout holds for business pages. Can you imagine the possibilities?
  • The new class of Facebook apps that will be surfacing
  • Lightweight streaming of activities to Open Graph
  • Building lightweight interactions
  • More robust social and lifestyle apps that offer seamless interaction,
  • The seamless layout on mobile devices

Suffice to say, this Diva is blown away.